Ultimately, the true essence of Hippie Lane is the coming together of people, friends and family, over a delicious spread of nourishing food where there is a shared passion for health and wellbeing, and a true appreciation for flavoursome food that nourishes mind, body and soul.
It's about a lifestyle of abundance, a delicious appetite for beautiful food and an inherent belief that we deserve the best.
I'd like to think that Hippie Lane is your destination for when you're ready to make healthy a lifestyle. Not a short term solution or a passing trend.
How did it evolve? Here's a bit about me...
I grew up obsessed with junk food, with a specific obsession with milo & nutella. I loved all things sweet. As I reached adulthood, it just felt like it was time to grow up, literally. Fresh out of high school, looking good was a huge motivator to change my eating habits and get clean.
So that's what I did. In order to look and feel my best I needed to adopt a healthy well balanced diet and hopefully commit to it. I researched widely about food for nourishment, and learnt that eating a variety of unprocessed wholefoods was the most sensible way of getting healthy.
I experimented with recipes and tweaked some of my classic favourites to include more nutrient dense vegetables and grains, and was surprised how satisfying and delicious healthy could be. To add to that, I felt amazing.
With inspiration from current health trends, favourite tastes from my childhood and traditional meals of my Armenian heritage, I was motivated to experiment further with new and unique recipes and became passionately excited about health and wellness.
Being a sweet tooth, I dedicated a lot of time creating sweet recipes and loved every moment. With delicious results in the kitchen, cooking and baking became a creative outlet that turned into a true passion.
Married, with a young child and baby on the way, my commitment to healthy living intensified. The good health of my family was paramount as I continued to educate myself on food trends and began to incorporate superfoods in my recipes.
Hippie Lane developed shortly after I found out that I had some common food sensitivities. I needed to reduce my intake of gluten, dairy, egg, and refined sugar to better my gut health.
Having a wide repetoire of healthy recipes under my belt, I was forced to go to the next level and come up with recipes that were free of dairy, flour and egg. I took on the challenge, created new recipes and loved the process. Playing around with raw treats, I was in food heaven. I began to sell a variety of treats in cafes around Sydney in 2011. I called the business Hippie Lane.
Since then, Hippie Lane has gone from strength to strength. Spurred on by the demand for our recipes, we released the Hippie Lane app in 2015. It was a beautiful reception, with users from around the world creating our favourite recipes in their kitchen for their loved ones with overwhelming positive results. It was a really special feeling, and it was at that point that I knew that recipe development was the ideal direction for Hippie Lane.
With the release of our first cookbook in 2017, we are proudly looking forward to sharing our passion for health with more beautiful recipes, and inspiration.
With a view to further your confidence in creating a delicious mess in your kitchen with successful recipe making and with ease, we plan to continue to inspire you with inspirational quotes and information to keep you motivated on your journey to long term healthy eating.
Just as Hippie Lane developed and evolved with no specific business plan or strategy, we will follow the same natural and organic direction for the future of the brand and look forward to seeing what comes next.
Keep informed on what's new on our social pages and our blog, and feel free to drop us a line over on the contact tab.
With love and gratitude.